Our History

Wisconsin Financial Group, Inc. was founded in 1932 with the mission of providing individuals and businesses with new and more effective methods for managing their personal and business financial resources. Wisconsin Financial Group, Inc. has evolved into a large group of financial professionals whom carry on this mission by utilizing a simple, easy to understand, powerful process that maximizes the use of money for wealth building and protection.

Prominent Figures

Arthur P. Sanger

Art is the President and General Agent of Wisconsin Financial Group, Inc. Art has been in the financial services industry for over 40 years and an associate of Wisconsin Financial Group, Inc. for over 34 years.

Art is committed to providing solid, up-to-date support and training for our associates. Wisconsin Financial Group, Inc., under Art's leadership and knowledge, will work to achieve sustainable growth for our associates and their clients.


James G. Osborne

Jim became General Agent in 1976, and created the name Wisconsin Financial Group, Inc. This new venture broadened the range of services from a traditional life insurance company to include the many other varied services we offer today. Jim will continue to play an active role in the Company for years to come. James G. Osborne is not affiliated with The O.N. Equity Sales Company.


James H. Harwell

James served as General Agent from 1966 until 1980 and expanded the already growing business. James. H. Harwell is not affilitated with The O.N. Equity Sales Company.


Warran F. Coe

Warren formed the agency in 1932, where he served as General Agent until 1966. He pioneered the pension plan for use in closely held corporations in the 1940s. Shortly thereafter, he developed the concept known today as a "prototype" plan. He quickly became a nationally recognized leader in the pension and retirement plan business.

Warren formed Warren F. Coe and Associates, a third-party administration agency specializing in the design and implementation of employee benefit plans. He played an active role in the organization until his death in 1983. Warren F. Coe is not affiliated with The O.N. Equity Sales Company.